When It's Wise to Offer Volume Discounts

Posted on October 25th, 2013 (0 Comments)

I think volume discounts are way overused by companies. It seems ingrained in our society that “the more you buy, the more we’ll discount,” but there are actually only a handful of occasions when volume discounts make sense.

Please check out my latest piece for the Harvard Business Review to sharpen your volume discount strategy and in turn, reap higher margins!