Southwest May Start Charging for Baggage, and that's a Good Thing

Posted on November 13th, 2013 (0 Comments)

Southwest Airlines recently hinted that it’s moving more towards an a la carte pricing model (which many view as “nickel and diming” customers). If your company is contemplating a price increase, I urge it to consider a la carte pricing.

Please check out my latest piece for the Harvard Business Review which discusses the upside benefits of a la carte pricing as well as how to counter the notion of nickel and diming.

I’ll also be discussing this issue on Bloomberg Television on Friday (11/15) at 7:30 AM.