Social Media is Pushing Down Prices of Essential Products During Natural Disasters

With two major hurricanes recently hitting the U.S., there’s been a renewed debate over how prices should be set during a crisis. Many economists push to let the market work by increasing prices of high demand goods. In contrast, many policy makers prefer more egalitarian approach of keeping prices low and distributing products on a first-come, first-serve basis.

But recently a new trend is emerging: companies are actually lowering prices and going the extra mile during tough times. Please check out my latest piece for the Harvard Business Review where I argue that social media is holding companies more accountable for their pricing actions.  

Posted on September 12th, 2017 (0 Comments)

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Now Available: The Art of Pricing – New Edition

I’m pleased to let you know that I’ve written a revised edition of The Art of Pricing. This book is a perfect introduction for the many people in a company who are interested in pricing strategy – including marketing, managers, salesforce, general managers, finance, research & development, and CEO/CFO. Illustrated with a variety of interesting examples and written with a touch of humor, The Art of Pricing provides practical guidance to anyone who is interested in pricing.

Reflecting my mission to make pricing accessible for everyone, The Art of Pricing (and The 1% Windfall) are the only pricing strategy books to have ever received critical praise from the national media. Please consider picking up a copy for yourself and a colleague (…or two).

Also, please note that a few changes have been made to this website. In particular, the article archive listings now makes it easy to scan past articles to see if there’s one of interest to you. In doing a count, I was surprised to discover that I’ve written over 330 pieces since I started in late 2006!

Thank you, as always, for dropping by to read my articles! 

Posted on April 26th, 2017 (0 Comments)

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The Root Cause of the United Airlines Incident is a Govt Pricing Regulation

While there are varying opinions about the actions of the passenger who was dragged off a United Airlines flight on Sunday, his defiance highlights an injustice regularly practiced by airlines: involuntary bumping. 

My latest digital article for the Harvard Business Review discusses why overbooking makes sense, but when airlines lose on their bets (more passengers show up than available seats), they need to solve their problem using the free market. A key problem is the U.S. Department of Transportation has put in place regulations that curb an airline’s responsibility for overbooking and in the process, actually encourage airlines to involuntarily bump passengers.

Posted on April 12th, 2017 (0 Comments)

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